The ultimate
road trip
With summer approaching, Pura Vida was looking to reignite their live free, wanderlust mindset with the ultimate road trip across the U.S.A. By sending creators on grand adventures highlighting each location, the goal was to create a sense of FOMO with our audience encouraging them to get outside and enjoy life. To capture the essence of the campaign, I create a travel journal inspired identity alongside helped establish captivating messaging with the marketing team.
building the vibe
In creating the Live Free Tour campaign identity, it was important to stay true to the Pura Vida brand, with hand drawn illustrations, a bubbly typeface, and polaroid frames adding that hint of retro. With the UGC from each trip, I created Instagram story recaps for our audience to follow along and give their input for where we should go next. And to increase our site engagement, we put together a landing page for fans to learn more about each trip giving them inspiration in creating their own adventures.
